branding

What is the point of good writing? And when I say good writing, I mean writing that engages and means something to the reader, writing that makes sense and is direct in its message. These days, everybody is a writer. Blogs, social media, and websites make writers out of us all. So it’s understandable that companies think they don’t need a dedicated writer and, instead, hand the task of writing for the company over to anyone with five minutes to spare